TIENS Business Ethics & Compliance — Curriculum

Course Description

This course teaches TIENS distributors how to conduct business with honesty, integrity, transparency, and accountability. Participants will learn ethical direct-selling practices, compliance with company policies and local laws, responsible product promotion, fair customer communication, and professional team leadership to build a trustworthy and sustainable business.

Course Modules

Module 1: Fundamentals of Business Ethics

• Understanding business ethics and integrity
• Core values: honesty, respect, fairness, and responsibility
• Building trust with customers and team members
• Making ethical business decisions

Module 2: Understanding TIENS Policies and Procedures

• Distributor code of conduct
• Company policies and operating procedures
• Registration, account, and distributor responsibilities
• Understanding market-specific rules and requirements

Module 3: Responsible Product Communication

• Sharing accurate product information
• Understanding approved product claims
• Avoiding misleading health statements and guarantees
• Explaining product instructions, limitations, and precautions

Module 4: Ethical Sales and Business Opportunity Presentation

• Presenting products and opportunities honestly
• Disclosing costs, conditions, and relevant risks
• Explaining commissions and qualifications accurately
• Avoiding guaranteed-income promises and pressure tactics

Module 5: Customer Rights and Protection

• Respecting customer choices and informed decisions
• Handling complaints professionally
• Understanding applicable refund and return policies
• Protecting customer information and privacy

Module 6: Ethical Sponsoring and Team Leadership

• Recruiting responsibly and without coercion
• Providing accurate information to new distributors
• Respecting team members and professional boundaries
• Encouraging training, accountability, and fair treatment

Module 7: Legal Compliance and Risk Management

• Following applicable direct-selling and consumer protection laws
• Understanding advertising and promotional requirements
• Maintaining accurate sales and financial records
• Recognizing and reporting potential policy violations

Module 8: Ethical Decision-Making and Practical Assessment

• Identifying common ethical dilemmas
• Applying company policies to real-world scenarios
• Responding to misconduct and customer concerns
• Completing a final compliance knowledge assessment

Recommended Course Settings

Course element	Details
Course level	Beginner to Intermediate
Total modules	8
Estimated duration	3–4 hours
Learning format	Video lessons, presentations, case studies, and quizzes
Assessment	Ethics scenarios and final quiz
Certificate	TIENS Business Ethics & Compliance — Course Completion

Learning Outcomes

After completing this course, participants will be able to:

1. Apply ethical principles to everyday business decisions.
2. Understand and follow relevant TIENS policies and procedures.
3. Communicate product benefits and business opportunities responsibly.
4. Avoid misleading claims, false income promises, and coercive recruitment.
5. Protect customer privacy and handle complaints professionally.
6. Promote fair, respectful, and transparent team relationships.
7. Recognize compliance risks and seek appropriate guidance.

Practical Activity: Ethical or Unethical?

1. A distributor promises every new member a guaranteed monthly income. Ethical/Unethical

2. A distributor explains product instructions and limitations using official product information. Ethical/Unethical

3. A team leader pressures a customer to join immediately without explaining the costs. Ethical/Unethical

Key message: Build your TIENS business on honesty, transparency, respect, and compliance. A sustainable business earns trust through responsible actions—not misleading promises or pressure.